Globalization is a widely used term that aims to connect and relate the entire world together in order to integrate many nations. Globalization has also played an important role in making everything in the world available everywhere and for everybody. Poor countries would not get aid without globalization so that they can afford their basic needs. Another country, one without a globalization, would be behind other countries in all fields. The global culture influence is used by mass media and influences society.
Most printed media in Egypt are influenced by the West in many forms. One of the forms that printed media shaped was the free weekly papers that are widely spread in Egypt and there you can sell and buy anywhere you want. It was one of the reasons to shorten the spaces between people and connect them more.
People are now more educated and they are always looking for the newspapers that enrich their knowledge. They are paying more attention to the international news and seeking to know everything that is going around in the world. For instance, the MacDonald’s falafel sandwich to target more people.
The various types of advertisements are targeted to different audience with the global theme.
But the globalization worked more for the American companies because they are rich companies so they wanted to share in new markets, America got rich because of their way of thinking which is capitalism.
They tried to reach different cultures with different levels. For instance, MacDonald’s Egypt is offering a falafel sandwich which is part of the famous Egyptian foods that most Egyptians eat. The company wanted to reach a new segment of people. The way the advertisements try to make you buy or eat or sell …etc.
Media has huge impact on Society and on Public Opinion. Depending on the objectives, Media can shape Public Opinion. For instance, Western media shaped the societies to support the War on Terrorism.
The problem at that time was receiving inaccurate information. According to Richard Salent, former president, CBS News
"Our job is to give people not what they want, but what we decide they ought to have.”
Big fires started from a little spark: this is how the Arabic video clips and movies were influenced by the west. This is because the video clips are now more modernized and have a lot of girls in the clips.
The clips presented bad morals and immoral scenes. The terrible thing was with the movie production, back around five years, people started to show in movies scenes to learn them steal, cheat, and act violence against others. Parents are trying to select for their kids what to watch and there are facing a gap of communication between their kids.
Most of mass media channels focus more on entertainment, but there are other elements such as education and persuasion by using advertisements and propaganda. For instance, channels have their priorities such as marketing and advertising, others for scientific and environmental concerns and there are channels tend to be biased to make propaganda for certain topics.
Technology has created the possibility of a global culture but it will get refused by those countries that are still in control of their media influence. Internet and satellites are removing the cultural boundaries and promoting for Western ideas and promoting for capitalism systems. Rich countries are spreading their values and norms in order to reach everyone in the world and lead to a kind of unity. Technology always works against censorship. As now countries hardly can control their people on their viewings. The problem in Egypt is that people adopt values that they should not because it will result into serious of social problems.
Comparing the situation in Egypt and the rest of the Arab countries, you can locate Egypt in the top of the list that used globalization in most fields. Economically, socially, and politically are influenced by the American globalization and ideas of capitalism. We have less censorship and we are practicing democracy in a way that it was never like this before in Egypt.
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